Monday, October 02, 2006

Top ten geek business myths triggered some good debate.

My favorite comment on slashdot:
It's ironic. The two things that make engineers so good at engineering are the two things that make them so unsuited to running a business.

Hubris is a trait of engineers that makes them strive for greatness in their products. After all, you can't really have good pride if you're constantly getting negative reactions to your stuff. However, it also leads to a close-mindedness and tunnel-vision in regards to other technologies and solutions. A good businessman must be able to survey the market and understand the positioning of his product. Someone who thinks that they have such a great solution that it is applicable to any and all problem domains is selling snake oil. See Netscape and Sun's Java for two examples of solutions that were billed as much more than they realistically were.

Laziness is a good trait for engineers because it forces them to seek efficient, easily-implementable solutions to everyday problems. Automating tasks is absolutely essential to creating value in a company. However, the business side of running a business is not reduceable to a script. There are serious tradeoffs that must be weighed all the time in order to guide a business down the road to success. These can't be automated. The laziness trait leads engineers to seek easy solutions when they should be seeking difficult-to-find synergies. Well-designed software is modular with simple interfaces. Well-run businesses are well-integrated and derive their strength from business units coordinating with each other, not simply acting as a pipeline from one end to another.


Yeah, I'm guilty of that.





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